beverage

When it comes to takeaway drinks, there are three categories that come to mind: coffee, milk tea, and light alcoholic beverages. ez100 will write a series of articles to share some excellent examples of food packaging.

On June 30, 2022, California Governor Gavin Newsom signed Senate Bill 54 (SB 54), the most stringent and comprehensive plastic restriction-related bill available, with more than 50 pages of legislation aimed at reducing the amount of plastic generated in California and increasing recycling rates.

We can see that the U.S. government (and other governments around the world) are increasingly concerned about the environmental impact of plastic products and are imposing restrictions and bans on non-degradable, single-use plastic packaging (including straws, spoons, etc.) in the restaurant industry.

After the pandemic, the Chinese milk tea industry saw retaliatory rebound growth and a new milk tea craze among diners.

In the year that followed, the new tea beverage industry took off, with various tea beverages and new milk teas competing fiercely to seize the high ground.

In contrast to the tea beverage industry in China, where product competition is fierce and marketing creativity is increasingly demanding, there is a large gap in the U.S. tea market - the demand is strong, but the supply of products is below the demand.

In this situation, the promotion of the "meal + beverage" model in North America will bring a wider customer base and more profit for restaurants.